PSA – Start with Connection
It’s never easy to talk about sensitive issues. Sometimes, not the words but a metaphor and visuals might be the key to start the conversation. This is one of the examples – and we’re very proud to be a part of it. We’ve teamed up with our friends at Bonfire to create a fully CGI stop motion film for Partnership to End Addiction representing making a connection with a loved one who is suffering from addiction. We paid a lot of attention to details when designing characters and environment assets – it was all about a dollhouse, but filled with marionettes, instead of the plastic pink…
The Lumineers created the track, also focused on addiction and recovery.
There is always hope.
“This Beautiful Animation For an Addiction Charity Shows the Power of Love and Support” – AdWeek