PEPSI – Salah Goes Russian
With the exception of the Egyptian backdrops, every postproduction detail in this epic spot for Pepsi featuring legendary soccer player Mohamed Salah was created by Juice. The spot presented a few technological challenges in creating the massive crowd and a few furry undulating creatures. Also, feeding a wooly mammoth for a day and holding it in place while we rendered the scene called for some exceptional production skills.
This is a director’s cut.