BUICK ELECTRA – Concept Car
It’s always a good moment to start looking brightly into the future. And GM blazes a trail to do it right. The iconic Buick Electra is now being introduced as an all-electric crossover concept. It clearly comes from the long-distance future, remaining a space capsule. Our job was to transfer the futuristic concept car into the motion picture and keep the dreamy and yet minimalistic entourage at the same time. Among all the stages – massive art and simulation work, with on-set/WeChat/online supervision (COVID) during a few nights.
The concept was introduced at the end of 2020 in Shanghai.
Visit Guts to read more about our approach and see behind the scenes process.