Fast and Flawless
HONDA SHOT ONE CAR AND GOT 5 CARS WORTH OF CONTENT FOR A WHOLE YEAR
Living, breathing, shooting, 3D modeling (and often driving) cars, our team of skilled CG artists and supervisors boast unmatched automotive expertise, with an in-depth grasp of manufacturing processes, vehicle mechanics, and technical specifications. We work in both full CG and mixed environments, where footage is shot on location and cars are later replaced in post.
Under the direction of filmmaker Michał Misiński, Juice delivers bespoke, top-tier solutions for major automotive brands including Porsche, BMW, Buick, Mitsubishi, and now Honda.
WHY LEADING BRANDS ARE INCREASINGLY CHOOSING CAR REPLACEMENT
This method provides complete flexibility to place CG cars in any imaginable location and scenario, opening up unlimited storytelling possibilities to showcase vehicles.
2. Seamless Integration:
Our technical expertise enables fully realistic integration of CG cars into live footage. The level of craftsmanship produces a visual quality that achieves absolute flawless blending between real and virtual elements.
3. Sustainable Economically:
Our car replacement solution enables brands to amortize production costs over multiple campaign uses. By swapping CG assets into footage, new promotions can be produced cost-effectively over the full lifespan of a car model. This optimization is invaluable considering the average 2-3 year cycle from launch to redesign. Juice’s car replacement solution unlocks new potential for automotive marketing:
– Complete creative flexibility to showcase vehicles in any scenario.
– Seamless and visually flawless integration of CG cars into real footage.
– Amortized production costs across multiple campaigns and the full product lifecycle.
By combining unlimited versatility, photorealistic CG integration, and optimized budget allocation, our approach elevates campaigns to the next level. Brands can maximize narrative possibilities, visual impact, and cost efficiency simultaneously with CG car replacement.
SO HOW DOES PLAY
OUT IN REAL LIFE?
When Honda approached us to create footage featuring still-confidential models, it was the ideal project to showcase our refined car replacement process. Here are three key steps you can expect to encounter in your upcoming production:
1. Car Data Prep:
We can work with car data in any format. If unavailable, we could scan vehicles to generate incredibly accurate CG models.
2. Live Action Shoot Supervision:
Our on-set experts, some of the best in their field, ensure the highest quality plates for integration while liaising between agency and production to limit post-production surprises to a minimum.
3. CG Integration in post:
Using shoot data, we match virtual camera, lighting, and motion to plates. We adjust the animation to match any unplanned movements and correct any footage hiccups guaranteeing truly flawless results.
A key advantage of our technique is keeping confidential unreleased designs hidden right until launch. By swapping in CG assets, clients can protect upcoming models, maintaining surprises for the big reveal. We provide a completely secure creative environment.
The entire Honda project took 6 months to complete including post-production. We delivered 12 minutes of running footage for their newest models, granting maximum creative freedom for launches and campaigns all year long. Our car replacement solution gave Honda unmatched benefits, revolutionizing their promotional content creation. They gained expanded narrative options to showcase vehicles, visually striking integration, and optimized budgets. In the end, Honda was able to enhance campaigns with solutions that were both visually impactful and cost-effective. Our approach unlocked new potential for their marketing through versatility, seamless integration, and financial sustainability.
If you would like to discuss a project or have any other questions, please reach out. We’re excited to partner with you!